Soif de nuit.

Most seltzers are associated with sunshine, the beach and bright colours, but we wanted to do something different to make an impression while staying true to Boréale's image and its identity as a Québec brand.
This desire to spark the imagination gave rise to this launch campaign. 
Its tagline, “Soif de nuit” (“Thirsty as the night”), encourages people to step out of the house and get together with friends outside and in nature. We’re calling on them to enjoy the summer, unleash their wild side, and—most of all—sate their wolf-like thirst once the sun goes down. 

Advertiser: Les Brasseurs du Nord - Boréale Beer
Agency: Cossette
Creative: Richard Bélanger, Anne-Marie Clermont, Vedran Vaskovic, Guillaume St-Hilaire
Account Services: Miriam Bousquet, Catherine Bédard
Producer: Marie-Andrée Lizotte / Septième
Photo Assist: Thibaut Ketterer
Styling: Mélanie Brisson
MUA: Evangelia Pavlakos
Post-prod: Pénélope St-Cyr Robitaille ​​​​​​​

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